Welcome



Hi, my name is Lisa, and I’m so glad you’re here because that means you have an interest in real food!

In the beginning of 2010 I had never before read an ingredient label, never bought anything that was organic (at least not on purpose), nor had I ever stepped foot in a farmers’ market. I am certainly not proud of those things, but that was my reality for the first 32 or so years of my life, and the most disturbing part is that I had no idea I was doing anything wrong.

After reading In Defense of Food by Michael Pollan, I got the wake-up call of my life and felt like our eating habits needed a serious overhaul. So it wasn’t easy at first, but we slowly revamped everything from what we bought, to where we shopped, to how we cooked.

We didn’t want to keep all this exciting information to ourselves, so I launched a blog and began to build an audience. After a few months, I decided it was time to do something big, something bold, and something that would get as many other people as possible to not only read about eating real food, but to also make a commitment to this important change. This is when the original 100 Days of Real Food pledge was born.

A few years later, my #1 New York Times Best Selling Cookbook was released (I’ve since released two more cookbooks and a meal planner workbook). What a journey it has been! And what better way to convince others to join us on this journey than to give them all the tools they need to successfully make it happen.

Whether you’re brand new to cutting out processed food or you’re a real food veteran, I know you'll find value in my 8-Week Real Food Fresh Start program. Good luck on your mission to cut out highly processed food!